Local SEO Services to Promote Your Local Business

[ad_1]

For the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local SEO. I contacted a professional SEO company providing local SEO services. After analyzing my business and its visibility issues, the SEO team presented me with an SEO package that included a wide range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to promote my business.

Local Listing Sites: Local SEO makes use of local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped increase the ranking of my local business listing on these sites. Now, when someone searches for Denver-specific data relating to my business, the information on my business that is stored on all these sites appears as a top search result.

With enhanced online visibility, I find that more local customers have started to visit my website, which is working to promote my brand. My service provider took care to choose only local listing sites authorized by Google for promoting my small business.

Back linking: Local SEO services include building inbound links to a business website. In keeping with Google’s latest Penguin update, my SEO service provider took care to build backlinks to my website from reliable websites with content relevant to my business. I realized that relevancy was crucial because the search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or the speed at which backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed could make Google look at my links as spam. In addition, they also employed tactics such as social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, and other strategies were adopted to improve results.

Social Media Promotion: My service provider also used effective social media optimization strategies to drive my target audience to my website. They built my business profile on popular social networking sites such as Facebook, Twitter, Google+ and more and created posts in them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines, particularly Google, show search results from social media sites (Facebook, Google+, Twitter, and more) these profiles are also helping to drive more organic traffic to my site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.

Social media marketing involves the maximum utilization of marketing potential with the features (paid advertising facility, contests, business pages in the case of Google+, and more) in social media sites. In my experience, focusing on a particular social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your business online.

Online Advertising

Pay per Click advertising (paying money to search engines to display your website on top search results) is regarded as a powerful way to promote business online due to easy implementation, high Return on Investment (ROI) and better traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC. The advertising was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.

The local SEO services provided by the SEO company help draw the attention of more local customers to my website and helped in the online promotion of my restaurant – something which I definitely couldn’t have achieved on my own.

[ad_2]

Source by Rajeev Rajagopal

Visited 74 times, 1 Visit today

Add a Review

 

Related Listings

[ad_1] Getting featured in your local newspaper is a great way to get exposure, and it is free! In addition to reaching a local target for your niche market, many papers have online versions, enabling you to post the link to the article on your website, blog, etc. What to… Read more »

Posted In  Local News

[ad_1] You live in Santa Rosa, CA and need a tree or branch cut down. Why would you need this? Homeowners usually need a tree service for three reasons. Either a whole tree or part of the tree is blocking the sun or a particular view they would like to… Read more »

Posted In  Local News

[ad_1] Starting A Resume Writing Service A resume writing service is one of the top home businesses that allows owners to put in there own hours and get extremely rewarded for there work. There are no special skill sets, college degrees, or fancy computers needed to operate. A resume business… Read more »

Posted In  Local News

[ad_1] Local Search marketing refers to the use of special search engines and online business directories such as Google Maps, Yahoo Local, Yelp, City Search, Yellow Pages, Angie’s List, Kudzo and many others. Local search is not merely a component of a more broad search marketing campaign, but is a… Read more »

Posted In  Local News

[ad_1] Like most people today you love a good crossword puzzle when there is nothing else to do. A difficult crossword puzzle can offer good brain exercise and studies say exercising the brain may help prevent Alzheimer’s. So it becomes a good idea to keep the brain in proper working… Read more »

Posted In  Local News

[ad_1] It can sometimes get very frustrating when you are shopping for a used car. You can’t find want you want nearby and you don’t want to do a lot of traveling. You might even have to settle for a vehicle that you don’t really like. However there is a… Read more »

Posted In  Local News

[ad_1] Natural pet care is made up of a number of holistic treatment segments with the basic message being to look at the big picture on the way to achieving both short and long-term health. This approach to natural pet care takes into account such things as whether or not… Read more »

Posted In  Local News

[ad_1] Mobile website design is the smart way to hone your company’s competitive edge. Built to fit the screen of a Smartphone or iPad with easy to navigate via icons, users can search by price, popularity, or neighborhood, among other options. Mobile site design users are more likely to use… Read more »

Posted In  Local News

[ad_1] You might not really pay attention to your roof as a part of your house, but it is actually one of the most important areas. You have to realize that the overall appeal of your house also depends on the kind of roof that you have. Thus, if you… Read more »

Posted In  Local News