The internet is an extremely high competition arena, most of the big money making keywords have gone and competing against them is extremely hard now. Now with Google raising the bar once again, it has never been more challenging to make money online as it is now. This has led many internet marketers away from the likes of affiliate marketing towards helping businesses within their own areas. This slowly led to the advent of local marketing.
Before, most marketers used to work online in their virtual globe, but things have changed and now local internet marketing is providing them a real, sound business, one that when asked what they do, they can say without having to explain. With affiliate marketing, it always had a “dirty” feel about it and some people didn’t recognize the concept. With local marketing, a marketer has real physical customers that he meets with to go over their needs and then markets their website.
So what is local marketing?
It is essentially promoting a business local to where it is situated. For many years, when a customer requires a service, he has to look in the Yellow Pages. With the internet, and mainly Google, customers are now looking for local companies online. Up to 70% of individuals now look online rather than in the Yellow Pages. For business owners this is actually a good thing, as it is very costly to advertise in the YP.
And this is where you come into the equation. immediately after years of affiliate marketing where competition is very high, all of a sudden when they go into local internet marketing, they find that the competition is much less. To get a site ranked in the diet industry is near impossible. But to get a local lawyer company ranked high in its local area is extremely easy.
If the term “legal lawyer” is entered into Google, you’ll find countless numbers of search queries show up. If however, you search “legal lawyer” and add the name of your town in after, how few (if any) websites show up. Likely, a local marketer would be able to quickly create a website for the company and get them to the first page of Google in their home town for their business.
That isn’t all, what with Google places also being featured, their company can be added to this and their business will show up on Google maps too. And they don’t actually need a website to have this listing. Above all, this service is free, (apart from whatever the internet marketer charges for placing the listing).
This is opening up new opportunities for internet marketers who have the knowledge and skills to help their own local areas and to provide a real and strong business for themselves. The successful marketer is one that uses change in the way things are done to his own advantage and applies his knowledge in helping people. Local internet marketing is a superb opportunity for any marketer out there.
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